Local Register of Historic Resources

Velvet Ice Cream Co. BuildingH.P. #211
Velvet Ice Cream Company Building (1929)

1948-1950 Broadway
Period Revival (Venetian influence)

This building is an excellent example of mixed-use Period Revival style. Properties of this type, operated by merchants who lived above their businesses, were once common building types in Fresno. Most were eliminated by mid-twentieth-century redevelopment, and this is one of finest survivors of its kind. The first floor of the building served as an ice cream manufacturing plant and ice cream shop.

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